While large aid agencies can often afford to role-play disaster responses, the festival scene offers an alternative for small, impact-oriented companies without such deep pockets, said Mojtaba Salem, who runs humanitarian research projects.

“In any kind of humanitarian operations, particularly the disaster relief, you have uncertainty and you have to deal with the logistical challenge,” said Salem of the Research Institute on Leadership and Operations in Humanitarian Aid in Germany.

“And these kinds of uncertain situations – you can find that in music festivals.”